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AVD works with your internal marketing and advertising teams to identify, refine, and maximize opportunities in the U.S. general market. It utilizes strategic insights, cultural fluency, and AI-driven tools to deliver results.
Our marketing plan development adheres to a disciplined, step-by-step methodology that starts with a comprehensive brand and marketing audit and a thorough business review. These foundational insights inform a structured implementation process, ensuring that every strategic move is data-driven, aligned with your objectives, and designed for sustainable growth.
Our planning process ensures the holistic marketing concept is fully executed, integrating all marketing communication activities into a cohesive, strategic framework (IMC).
This integrated approach aligns messaging across channels to inform, educate, persuade, and drive awareness, delivering consistent brand value and positioning to today’s diverse U.S. audience.
By leveraging AI-driven insights and culturally relevant strategies, we ensure that every touchpoint contributes to a cohesive brand experience that resonates, converts, and builds lasting equity.
Marketing Communications Mix | Multilingual:
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Advertising & PR
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Direct Marketing (DRTV)
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Digital Marketing | E-commerce
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Mobile Marketing
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Public & Community Relations
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Promotions (Digital & Traditional)
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Events (Promotional & Fundraising)
Marketing Control Tools:
Control Plan: sales, market share and financial analysis
Strategic Control: marketing audit, strategy implementation effectiveness
Efficiency Control: efficiency of advertising, promotions, and distribution
Analytics: Measurement of all digital and traditional marketing activities/programs
Profitability & ROI Analysis: measures profitability and ROI by marketing element and segment
Implementation:
AVD recognizes that good strategies are only as good as their implementation. We make sure that marketing plans are implemented properly by guiding your team or directly assisting in the implementation of the marketing plan.
Control and Evaluation:
Control and evaluation processes and procedures are essential to measuring the effectiveness of the marketing activities on sales, profits, and market share goals. Financial analysis will help management identify factors that affect the rate of return on net worth, as well as return on assets. By the implementation of profitability analysis, we help management determine the financial performance of specific customers, products, regions, segments, channels, and media. Based on this analysis, management can make decisions on marketing activities expansion, reduction, corrections, or elimination.
AVD combines all five control mechanisms to accurately determine the overall effectiveness and performance of marketing activities conducted during a specified period.
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