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AVD Marketing, under Andre V Doren, is passionate about establishing meaningful and sustainable relationships between your brand and the U.S. general and Latino markets.
"We base our work in a simple philosophy:
innovative brands become sustainable when all populations are considered and included in today's digital world, communicating under the same platforms and protocols. These brands will lead the way into the 21st century and will become part of our diversified society."
At AVD, Andre provides the entrepreneurial and operationally focused marketing and branding leadership that has made him an influential cultural change agent and a skillful and successful brand architect.
"I believe that the most exciting task ahead of us, and the essence of AVD, is the opportunity to bring brands into a diverse and multicultural world without losing the brand's identity, image or perception among the general population.
"I believe that embracing the US general and Latino market today is stepping into the future, especially the Latino population, which is becoming a more powerful consumer market, political group, and influential culture in the United States of the 21st century."
Before AVD, Andre created, launched, and managed marketing architectures and brands in senior marketing roles managing broad domestic and global markets for companies like United Colors of Benetton in the Americas, NationsHealth and Cigna in the U.S., and global pharmaceutical companies like Bioseutica and KD Pharma
He created and managed the NationsHealth & Cigna Medicare Part D national launch. In 1992, he founded the Americas communication division based in Miami, Florida for United Colors of Benetton, where he spent 15 years working in the U.S. and Latin America developing and managing Benetton's marketing and communications presence in the region, including local Benetton offices and regional advertising agencies.
He successfully created and managed partnerships between Benetton and other multinationals (Unilever), governments (Mexico, Argentina, Brazil, Colombia, Chile, Peru, and others, including all of Central America and the Caribbean), global organizations such as the UN, Organization of Americas States (OEA), UNICEF, S.O.S. Racism, and local institutions (CONASIDA, UNAIDS) to lead the development and execution of social, cultural and educational marketing campaigns.
Earlier in his career, Andre managed account and creative teams for agencies such as Young Rubicam and The Bravo Group, JWT (Hispania) and Grey (Font & Vaamonde). He is a lifetime member of the Direct Marketing Association (ECHO Judge Awards) and the National Society of Hispanic MBAs among others. Andre has a BA from New York University and received his MBA from NOVA Southeastern University's Huizenga Business School. Today, Andre continues to generate revenue growth by successfully developing and managing brands, products, and services across all business disciplines, at all stages of the product, company and customer life cycle.
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